The final of the Champions League, is also a duel of billions
The effort of the Spanish big builder Florentino Pérez for the football build rebuilding of Real Madrid coincides with the peak of the season of the coach Jurgen Klopp in Liverpool.
At a time when the "reds" of the Premier League want to revive the "golden" 7 years 1977-1984 when they lifted then, 4 of their total 6 trophies in the organization of the Champions Cup and later the UEFA Champions League.
With the German on their bench since 2015, the British won their first championship (2019-20) after 30 years and their last European championship with a delay of another 14 (2005-2019), with
3 participations in finals in 5 years.
The "queen", for her part, seeks her own come back, because although she won a trophy in La Liga in the seasons 2019-20 and 2021-22, the 13-time holder of the Champions League (the record) is far from the European top another 4 years from 2017-18. Coincidentally or not, she was again in the final with Liverpool (3-1), in the "goodbye" of Cristiano Ronaldo (with her shirt-continued at Juventus)!.
Florentino Perez, wants to see Real's players raise their first trophy without CR7 in their squad, and the American billionaire owner of Liverpool, John Henry, feels justified in choosing Klopp, but he has something to ask for above.
Apart from the fact that the Spaniards and the English keep "open accounts" and the competitive motivation is considered very high, the same goes for the financial one.
First of all, the winner of the UEFA Champions League final 2022 (whose headquarters were moved to Paris from St. Petersburg where it was originally designated due to the Russian war in Ukraine), will receive an increased bonus of 20 million euros and the loser EUR 15.5 million.
The difference in the cash prize of the 2021-22 season for the big game of May 28 is only 4.5 million euros, given that both have secured 15.5 million euros with their participation alone. In total, the two finalists will be awarded 35.5 million euros for… 90 'or as long as the "Stade de France" race lasts.
There, two rosters will compete with a total valuation of 1.657 billion euros, as the players of Liverpool are costed 900.5 million euros and Real Madrid 756.5 million euros!
It distributes over 2 billion euros
However, for the entire course of the two teams, the amount of bonuses increases greatly, to several tens of millions of euros for each, if the bonuses of each round and the results in the original groups are taken into account.
The maximum income that a football team can obtain from its purely competitive course in the Champions League has as a "ceiling" the 85.14 million euros.
A large part of the distributed revenue from the UEFA Champions League is, however, linked to the "market pool" (a "piggy bank" of 300.3 million euros), the distribution of which is determined by the value of the television market in each country, with the host to withdraw from its coffers 2.022 billion euros to reward all 32 clubs of the institution!.
In case of winning the prestigious trophy, Real will put the most money in its bank accounts from all sources, 141.54 million euros, supported by 36.4 million euros from its historical ranking index and respectively Liverpool 128 , 29 million euros, with the additional premium for the British at 22.75 million euros.
These totals include in detail for Spaniards and Britons: the initial group participation bonus (from 15.64 million euros), the aforementioned historical ranking bonus (36.4 million euros and 22.75 million euros, respectively), the results bonus (15 and 18 million euros), the "market pool" (18.3 and 15.8 million euros) and the bonuses of the "16" phase (from 9.6 million euros), the " 8 "(from 10.6 million euros), and the semifinals (from 12.5 million euros).
The "bill" includes another 3.5 million for the bonus of the super cup, which will follow. Mythical sums, considering that the global "football industry" has suffered heavy financial losses or even losses from the effects of the pandemic crisis, which… emptied the stands of the stadiums for months.
The above profits, of course, do not include the receipts of the teams from their tickets, sponsors and other commercial agreements:
The two finalists of the Champions League 2021-22 star, of course, in the business of stadiums and outside the Champions League. According to the latest published report of the Deloitte Football Money League 2022, in the table with the income of the football teams, Liverpool occupies the 7th place with a turnover of 550.4 million euros and Real Madrid the 2nd with 640.7 million Euros.
In total, the British and Spaniards managed to collect close to 1.1 billion euros last year. The Madrilenians, however, were left out of the central investment agreement La Liga team with the "giant" of CVC Capital Partners (as well as Barcelona) and promote their own business plan focusing on the commercial exploitation of the radically reconstructed new, essentially, their stadium Santiago Bernabeu, in collaboration with Legends and financing by J.P. Morgan and Bank of America.
Strongest sponsors financially support the two clubs: Liverpool are negotiating with their main sponsor, the British multinational financial services company Standard Chartered, a new deal-record with double earnings of 95 million euros per year for the expansion of their cooperation. , having also received an offer from a cryptocurrency company that raises… dilemmas and doubts. Nike, AXA, Carlsberg, Vodafone, MG, Cadbury, Expedia, EA Sports and many other companies complete its portfolio.
Real Madrid maintains in its portfolio Emirates, Adidas (as Main Sponsors) Nivea Men, Audi, Hankook, Mahou, Abbott, easyMarkets, Coca Cola, PlayStation, Unicaja Banko, Cisco etc.
The fact is that football dominates everywhere for that and it is the King of Sports…
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