The Premier League went ahead with a major new deal that will bring many millions to its coffers.
The Premier League has very close to a new major an agreement which will bring new revenue to the world's top league
The management of the Premier League led by Alison Brittain who officially took up her duties on 3rd January 2023 and the chief executive Richard Masters, wanting to maintain its leading position against the other major European leagues is very close to a new major an agreement which will bring new revenue to the world's top league.
According to a Sky News report, at a meeting held on Saturday (11/20 , the 20 Premier League clubs were informed that the closure of a six-year partnership with video game producer Electronic Arts (EA) - producer of the historic FIFA football series - will brings an amount close to 500 million pounds (about 550 million euros) for the total duration of the agreement.
Doubling the income of the clubs
As such, the deal provides a consideration for the clubs of more than €90 million per season in total, which will guarantee that EA will remain a partner of the league and retain exclusivity for its video games.
If the deal goes through without any contingencies, it means the clubs are guaranteed a doubling of their income compared to the current contract.
In England this move is perceived as one of the "antidotes" against the European Super League. This deal is intertwined with the already announced divorce between EA and FIFA after 30 years of cooperation.
The series of video games called FIFA will continue, although it will change its name. The New York-listed video game company, which has a market value of around $30 billion, has been a premier partner of the
Premier League since 2016.
Who are leading the Premier League?
Alison Brittain CBE – Chair
Alison has been Chair of the Premier League since 3 January 2023. Alison is a highly versatile business leader and general manager, who brings considerable experience of operating in consumer-facing service environments. She has over 25 years’ senior management experience in major financial institutions, most recently as Chief Executive and a Director of Whitbread PLC.
Alison was previously with Lloyds Banking Group (Group Director, Retail Division) and Santander UK PLC (Executive Director, Retail Distribution), where she was also a board director, and served as a Non Executive Board Director for Marks & Spencer Group PLC. She previously held senior roles at Barclays Bank, has been a member of the UK Prime Minister's Advisory Council, was named 'Business Woman of the Year 2017' in the Veuve Clicquot awards and was awarded a CBE in the 2019 UK New Year Honours list.
Alongside her role as Chair of the Premier League, Alison holds Non-Executive Director positions at Dunelm and Experian.
Richard Masters – Chief Executive and Director
Richard was appointed Premier League Chief Executive in December 2019 having held the post on an interim basis for a year. He joined the Premier League as Director of Sales and Marketing in 2006 and was later appointed its Managing Director in 2015.
As Chief Executive, Richard oversees all elements of the Premier League’s operations and commercial enterprises and is responsible for the continuing success of the world’s most watched football league.
Richard chairs both the Premier League’s Broadcast and Strategic Advisory Groups, which enable the League, together with its clubs, to discuss strategic and growth opportunities, as well as media rights strategies and proposals. Richard is also a member of the Premier League Charitable Fund.
Prior to joining the Premier League, Richard was Commercial Director at the EFL and before that held roles at the World Sports Group and the England and Wales Cricket Board.
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