There are sporting events that offer moments. And then there are those that create economic waves capable of affecting the entire planet. The 2026 World Cup, which will be held from June 11 to July 19 in the United States, Canada and Mexico, is expected to be much more than a sporting event: a global economic engine.

According to estimates based on a socio-economic impact analysis by FIFA in collaboration with the World Trade Organization, the event is estimated to add approximately $41 billion to global GDP, confirming that modern football is now one of the most powerful drivers of consumption and growth.

The first big boom is expected in tourism and hospitality. It is estimated that more than 13.1 million visitors will travel around the World Cup, either with a ticket or participating in the event experience. This movement is expected to generate approximately 21.3 million overnight stays, transforming the major cities of the three countries into global hospitality hubs.

In the air, the picture will be equally impressive. Airlines expect a significant increase in passenger traffic in a period that traditionally shows lower travel activity. The World Cup is coming to change the geography of summer travel.

At the same time, consumption will become a second “champion” of the event. It is estimated that more than 500 million liters of beer will be consumed worldwide during the tournament, increasing the total industry volumes by approximately 0.3%. It is no coincidence that approximately 75% of the matches will be held in the United States, while 84% of the matches will be broadcast in time zones that favor consumption and mass viewing.

The push will extend to retail, sporting goods, catering and distribution services. From national team appearances to food orders to watch matches, football will invade the daily lives of millions of households.

And of course, the media will also be at the center. Analysts estimate that from advertising revenue in the United States alone, the tournament could generate $300 million to $400 million, while total global betting activity is projected to exceed $50 billion, compared to around $35 billion for the 2022 World Cup.

The summer of 2026 will not just be a celebration of football. It will be the moment when the ball moves not only the stands, but also the global economy.