Eight-year tie-up sees Alipay become global payment partner of Euro 2020 and 2024
UEFA, European soccer’s governing body, has agreed an eight-year global partnership with Chinese payment platform Alipay worth more than €200 million (US$230 million).
The eight-year deal is in part aimed at Chinese tourists travelling to Europe, who will be able to use their digital wallets and mobile apps at Uefa men’s national team events, while also helping to promote the company throughout A…https://t.co/K7LPtntoBF https://t.co/sLd5fR3W5r
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The deal, which runs from 2018 until 2026, will see Alipay become the official global payment partner for all UEFA national team tournaments, including the 2020 and 2024 European Championships.
The agreement also covers the finals of the Nations League, the new competition format introduced earlier this year to produce more competitive matches outside of major tournaments.
Alipay, which is operated by Ant Financial Services Group and controlled by Jack Ma, the founder of ecommerce giant Alibaba, will also be listed as UEFA’s official global wallet provider and the organisation’s official global fintech partner.
As part of the deal, the two parties are set to collaborate to provide a unique digital payment experience for fans who travel to Euro 2020, which is being played across 12 countries, and Euro 2024 in Germany.
#China 's #mobilepayments giant Alipay is unveiled as the “official global payment partner” for #UEFA ’s national team competitions, including the Euro 2020 and 2024 tournaments pic.twitter.com/qKOBIhQ2QL
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“Alipay is at the forefront of digital payments and in association with its global partners, Alipay has unique connections with over 900 million users,” said UEFA President Aleksander Čeferin, who unveiled the partnership at an event in Shanghai. “We believe the partnership will further innovate the way in which UEFA engages with football fans around the world.”
The first four-year cycle of the partnership will see Alipay sponsor a total of eight competitions, encompassing 420 matches and reaching an estimated total live audience of 7.4 billion people.
“We will empower UEFA to engage with football fans around the world through digital platforms and help UEFA reach and interact with billions of potential audience in Asia,” added Eric Jing, Executive Chairman and Chief Executive of Ant Financial. “By partnering with UEFA, we hope to share the passion and happiness of football with more people across the world and bring them the benefits of digital life.”
Alipay joins German car giant Volkswagen and travel website Booking.com as UEFA’s third national team sponsor for Euro 2020, which is scheduled to take place from 12th June to 12th July that year.