Today, we are proud to announce that we have partnered with LaLiga for the first-of-a-kind 15-year, equal joint venture to promote soccer in the U.S. and Canada. As part of the historic agreement, LaLiga plans to bring a regular season club match to the United States, the first to be played outside of Europe.
— World Soccer Talk (@worldsoccertalk) August 17, 2018
The agreement marks an inflection point for soccer — the world’s most popular sport in numbers of participants and spectators — in the U.S. and Canada. The announcement comes on the back of a successful 2018 FIFA World Cup, which featured players from every club in the Spanish first division, and in anticipation of the 2026 FIFA World Cup that will be hosted in North America.
16 host cities.
— United 2026 (@united2026) June 13, 2018
LaLiga North America has the exclusive representation of LaLiga in the US and Canada for all business and development activities. The operation will support the league’s growth in the U.S. and Canada through activities including youth academies, development of youth soccer coaches, marketing agreements, consumer activations, exhibition matches and plans to have an actual LaLiga Santander match played in the U.S.
“This extraordinary joint venture is the next giant leap in growing soccer’s popularity in North America,” said Stephen Ross, chairman and owner of Relevent. “This unique relationship will create new opportunities for millions of North American soccer fans to experience the most passionate, exciting, and highest level of soccer in the world.”
“This partnership demonstrates LaLiga’s vision and foresight to be the top soccer league in the world,” said Relevent CEO Danny Sillman who negotiated the deal directly with La Liga. “Combining LaLiga’s long tradition of excellence and unparalleled international reputation with Relevent’s expertise in this market will accelerate the growth and popularity of soccer in North America and LaLiga’s global brand.”
We will have more details on the new Joint Venture in the upcoming weeks and months and look forward to updating you as they happen.
Report: Relevent Sports. New York (USA)