Real Madrid return to first place for first time since 2015
Spanish giants Real Madrid have been revealed as the world’s highest earning soccer club during the 2017/18 season, according to Deloitte’s 22nd annual edition of the Football Money League. The Premier League leads with six teams in list.
The 20 top-earning clubs worldwide generated a record figure of €8.3 billion (US$9.4 billion) – an increase of six per cent on the previous year’s statistics.
Real Madrid is leader again
Of that, Real brought in total revenue of €750.9 million (US$852.8 million), while LaLiga arch rivals Barcelona pulled in €690.4 million (US$784.2 million). Manchester United, who sit third in the list as the highest-placed English outfit, made revenues of €666 million (US$756.5 million).
It was found that among the overall figure, 43 per cent of the income was made up through broadcast money. Meanwhile, overall commercial revenue has increased to 40 per cent, while matchday revenue remains unchanged at 17 per cent.
However, Real Madrid’s position atop the leaderboard constitutes a return to dominance for the reigning Champions League title holders, who had not been the world’s foremost earning club since the 2014/15 season. This year’s margin between the club and fellow Spanish outfit Barcelona was the highest ever recorded between the top two at €60.5 million (US$68.7 million).
Real’s figures showed a €75 million (US$85.2 million) on last year, with a year-on-year commercial growth of €54.8 million (US$62.2 million). It means that the club, who sold Portuguese star Cristiano Ronaldo for €112 million (US$127 million) to Juventus in the summer of 2018, possesses the highest commercial revenue of any club globally, at €356.2 million (US$404.6 million).
Dan Jones, a Deloitte Sports Business Group Partner, said of the Spanish side: “Real Madrid’s outstanding financial performance in 2017/18 is built on their long history of success on the pitch, most recently three consecutive Champions League titles. This has enabled the club to continue to drive commercial revenue as the appetite to partner with Europe’s most successful clubs remains stronger than ever”.
He added: “Most of our top 10 are through to the round of 16 of the UEFA Champions League and forecasting further revenue growth, meaning their relative performances in UEFA’s flagship competition this season could have a noticeable impact on our rankings next year.”.
Premier League with six teams in Top Ten
In addition to the Spanish giants’ presence, English soccer’s Premier League provided six teams within the top ten – the most outfits ever provided by a single nation. As well as Manchester United, who topped the 2016/17 list, Tottenham Hotspur, Manchester City, Liverpool, Chelsea and Arsenal were all ranked in the top ten.
Indeed, Liverpool’s broadcast revenue alone of €251.3 million (US$285.3 million) would have been enough to place the Premier League leaders in the top 15 of the overall Money League. Outside the top ten, Everton, West Ham and Newcastle also feature in the top 20.
Sam Boor, a Deloitte Sports Business Group Senior Manager, explained: “The substantial presence of Premier League clubs continues to be felt in this year’s Deloitte Football Money League.
“However, with the Premier League’s tender for the next cycle of domestic rights from 2019/20 complete and sale of overseas rights nearing conclusion, it is clear that Premier League clubs will be unable to rely on explosive growth in broadcast distributions as a source of future growth, as has been the case in recent years.
“As a result, we expect an even greater emphasis among these clubs on generating their own growth in the coming season, and in particular the optimisation of commercial revenue, which has been a key area for differentiating growth across most of Europe’s leading clubs in recent years.”