Greeks abroad excel. Pretty much all of us know well. One of them is Peter Filopoulos who has lived for many years in Australia. In June 2015 the Perth Glory was in a very difficult economic position. The administration removed Michael Brown and the position of appointed executive director Peter Filopoulos, who had been superb as CEO of the Australian federation. So slowly and he was able to convince everyone that proper working conditions should be created and infrastructure team began picking on her. Now it is on top of the standings and aims to go even better.
Peter’s passion, skill and knowledge of football can be traced back to the 90s, when he was CEO of National Soccer League powerhouse South Melbourne Football Club. During his reign, the team was coached by current Socceroos coach Ange Postecoglou which won back to back championships between 1997 and 1999 and qualified for the FIFA World Football Club championships in Brazil.
At the time, South Melbourne was a leading NSL club and was recognised by FIFA as the Oceania Club of the Century. Filopoulos also held senior roles within AFL ranks, initially at Hawthorn and then at North Melbourne Football clubs, driving the marketing, sales and corporate portfolios.
For more than seven years he was a senior leader at the world class Etihad Stadium in Melbourne where he negotiated multi-million dollar sponsorship agreements and successfully oversaw the commercial and marketing activities for the stadium.
As Chief Commercial Officer at Swimming Australia, Filopoulos played a key role in securing a major sponsorship deal with WA based Hancock Prospecting and other significant sponsors. He also played a leading role in re-branding the sport, which also included the re-launch of the Australian Swim Team back to the ‘Dolphins’.
Filopoulos spoke exclusively with Discoveryfootball.com.
Discoveryfootball.com: How many years and how you started this adventure sport?. You were playing ball when you were little? Tell us a little about yourself and what do you do apart from football if you have another occupation?
R/: ” I have been involved in Sports Management for over 20 years. Over 20 years of highly successful experience as an accomplished sports and entertainment senior executive providing strategic and commercial leadership. Strong, consistent and proven track record of developing, leading and motivating high performance teams, as well as executing thriving business and brand building strategies resulting in sustainable, long term corporate growth. Dynamic, results driven and a visionary leader with demonstrated ability to produce optimum results within fast paced, demanding and highly competitive environments. Well developed reputation within the sports and entertainment industry with an extensive industry network.
Known as a consistently high performer and achiever, there is no result impossible to achieve and there is always room for improved outcomes. Results achieved through delivering innovative and diversified business strategies include: increased profit/revenue, sponsorship/commercial, increased market share and visibility, improved organisational performance and the accomplishment of short & long term business objectives, in addition to securing a sustainable competitive advantage.
“I commenced my career with a Greek-Australian Club back in 1992 called South Melbourne Hellas or Hellas Melbourne where we once had Ferenc Puskas as our Coach and also current Australian National Team Coach, Ange Postecoglou. When I was given the opportunity to become Chief Executive Officer of Perth Glory in August 2015, I immediately saw an opportunity to jump onboard as a leader to help the oldest Club in the Hyundai A-League, which was formed in 1995 in the National Soccer League, create a new pathway into the future. I always saw Perth Glory FC as great opportunity as an administrator from it´s formation in 1995. As Chief Executive Officer and in conjunction with the Owner and Chairman of Perth Glory FC, I am responsible for the success of Perth Glory Football Club. As CEO my role is to provide direction and leadership towards the organisation’s success on and off the field and relevance to the community and the achievement of its vision, mission, strategic plan, annual goals and objectives. The Club is currently embarking on an ambitious 4-year plan to build a strong vibrant Hyundai A-League brand to grow Membership, Attendances, Commercial Partnerships and build development pathways and a football strategy for sustainable success on and off the field“.
Discoveryfootball.com: Perth seeing it in 7th place this year and not go particularly well. Is beginning or not the team as it should be strengthened? This year, what is the objective?
“Our objective this season is to reach the finals (play offs) and as of yesterday, we find ourselves inside the top 6 which qualifies for the play offs. From a longer term perspective we have ambitions to qualify for the Asian Champions League as per our strategic plan released last week attached. The Perth Glory Football Club participates in the Hyundai A-League (Men´s Team) Westfield W-League (Women´s Team) and has teams in the National Youth League and National Premier League WA with teams from Under 12s through to seniors”.
Discoveryfootball.com: In the team there is also a Greek player Kostas Petratos . He has no affinity with Dimitris of Brisbane or synonymy.
“Kosta Petratos is a player of Greek Origin who we recruited from the Australian Institute of Sport (Centre Of Excellence) and is the brother of Dimitri Petratos from Brisbane Roar”.
Discoveryfootball.com: From an economic point of how things are in the country´s football? There Say League which governs professional football, or everything is a matter of the Federation?
“Australian football is emerging at a rapid pace and is now the number one participated sport in our country. Our domestic completion the Hyundai A-League comprises of 10 professional teams of which we are one”.
Discoveryfootball.com: National Australia how strong?
“Our national team is currently ranked 67th however last year won the Asian Cup“.