The «Bavarian`s» introduces digital innovations for his fans
German soccer giants stadium also ups contactless card options. Allianz Arena, home of German soccer giants Bayern Munich, has introduced Apple Pay and other digital innovations as part of continued plans to enchance fan experience.
Fans who are iPhone or Apple Watch users will be able to use Apple Pay at all kiosks and fan shops in the stadium, starting with Bayern’s home Bundesliga clash with RB Leipzig on 19th December past. Bayern are already partners with Apple Music and the introduction of Apple Pay further strengthens the relations with the tech giant.
The club is also working with Apple to offer fans a convenient digital ticket solution. In a Bundesliga first, fans are now able to load their tickets into their Apple Wallets and will then be able to use their iPhone or Apple Watch to gain entry.
Bayern Chairman Karl-Heinz Rummenigge said: «Our goal is to process ticketing using only digital technology so that in the future we can phase out paper tickets entirely. In addition to maximising user-friendliness, this step represents a valuable contribution to environmental protection and is thus a further measure in our sustainability strategy. Continuous modernisation and innovation are a hallmark of FC Bayern München. We are continually investing in new technologies to keep the Allianz Arena current with the state of the art.»
Apple Pay chega na Alemanha e invade o Allianz Arena.
Com a tecnologia, o torcedor do Bayern que for ao estádio terá mais facilidade no pagamento – feito por contactless payment system.
Além disso, está em curso a iniciativa para ter INGRESSOS DIGITAIS.
Muito legal! pic.twitter.com/KwpZOniY3p
— Ataque Marketing Esportivo (@AtaqueMarketing) December 21, 2018
As well as Apple Pay, visitors to the Allianz Arena will now also be able to use to all debit and credit cards after the venue opened up its payment system, ending the need for an Arena Card. Newer-generation near-field communication (NFC) cards that support data exchange can also be used for contactless payment.
Allianz Arena Managing Director Jürgen Muth said: «Even in our 14th year of operating the Allianz Arena, we continue to improve the stadium. User-friendliness is very important to us. I am therefore particularly excited that we can offer an even more effective payment service – and that at the request of our visitors.»
The Munich-based HypoVereinsbank, a long-term Bayern partner, has supported the implementation of the NFC and Apple Pay systems, providing Allianz Arena with around 250 state-of-the-art payment terminals. Bayern said that mobile snack and drink vendors will be able to accept NFC payment in the next year.